The Certified Copywriting Specialist (CCS) designation program is the #1 most practical, challenging, and globally relevant training and certification program which provides copywriting best practices, lessons and tools to online participants.
CCS Program Resources:
- Syllabus: Download the (CCS) Syllabus
- Study Guide: Download the (CCS) Study Guide | Practice examination available after registration
- Readings: 2 required readings included in this program
- Multimedia: 26 copywriting best practices video modules, 5 expert audio interviews with experienced copywriters, and 15 copywriting career improvement videos. The 5 expert audio interviews have been completed with copywriting experts Brad Stafford, Theo O'Brien, Jason Clegg, Patsi Krakoff, and Joel Mark Witt. View an example expert audio interview from this program here or an example video module here.
- Register for this program by clicking here
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The Certified Copywriting Specialist (CCS) designation was created by successful copywriting professionals to help other professionals increase their credibility and specialized knowledge within the space that may be immediately applied to corporations or fast growing small businesses.
Richard Wilson, Technical Faculty: Copywriting
Richard Wilson has written traditional direct mailings, email broadcasts, blog posts, and websites that have been seen by tens of millions of professionals and have produced millions of dollars of revenue. His clients in the past have included publicly traded multi-billion dollar Fortune 500 companies as well as small businesses and his own companies. The result is a series of best practices, mistakes to avoid, and tips to employ in your own copywriting so you can learn from the 10+ years of copywriting, marketing, and sales experience that Richard draws his experience from.
Sample Expert Audio Interview: The following is a sample of the great expert audio interviews included within this business management certification and training program:
Brad Stafford: Brad Stafford is an expert copywriter with over 7 years of experience in this area. Within this expert audio interview Brad shares the strategies he uses and the insights he has gained by focusing on improving his sales pages and emails over the years. (Download in Audio MP3 Format)
Sample Video Module: Here is an example video from this copywriting certification and training program:
Video Sample: Leveraging the Power of Social Proof in your Copywriting (Download in Video Mp4 Format)
Within this training and certification program you'll be learning:
- How to utilize persuasive metaphors and why they are the backbone of your sales copy.
- Exactly how experts construct sales letters from start to finish by breaking down each part and showing how to do more with less time.
- Why understanding your client's hidden beliefs can provide you with a roadmap to knowing precisely where to tap your persuasive hammer to generate maximum effect.
- How to apply best practices and proven copywriting strategies within hours after entering our certification program.
- How to write a sale letter in less than an hour that not only sells, but can perform 5-10x better than sales letters that ignore our copywriting best practices.
- Why producing strong copy can leverage your time, and make you one of the most valuable assets for your clients or company.
- How to profit from real world case studies and swipe files full of example sales letters, website content, emails, and advertisements.
- Step-by-step instructions on how to complete a session of writing copy, start to finish, that will produce superior results. Following a consistent process will ensure you analyze and improve each piece from multiple angles.
- Learn how to adapt our proven sales letter formulas--you'll follow along, step-by-step as we guide you towards creating powerful sales letters that can be used again and again.
- You'll benefit from our proven tactics as we show you where and how to push your client's secret "Buy" buttons.
Copywriting Certification Process
Participants May Include:
- Entrepreneurs, Small Business Owners, Internet Marketing CEO's, and Executives responsible for developing marketing and sales materials for their firm
- Marketing, Direct Marketing, Grant Writing, and Internet Marketing Consultants who wish to improve the process that they follow while writing their sales letters, emails, opt-in pages, and client communications
- Current copywriters who want to better understand their industry and how they can progress forward within their own career
- Managers who train or assist others with writing marketing materials or copywriting related materials
- Copywriting Consultants or Advisors
- Seasoned professionals looking to cross over and enter an independent or corporate copywriting role
- Business professionals who have recently taken a position as part of a marketing and sales team
- Business Managers and Marketing Executives responsible for expanding their firm's financial picture and expected to work with copywriters
The program is delivered through online lecture videos, an audio program, a workbook, and step-by-step screen capture tutorials.
This program is not easy to complete, and will require an investment of your time. We have built this program to be the #1 most challenging copywriting certification program available. This is how employers know that those that hold this program designation have invested their time in learning and applying copywriting best practices.
Ready to Enroll?
The BusinessTraining.com provides the #1 most practical, challenging and globally relevant certification platform, and it is provided by the Global Training & Certification Institute, LLC (G.T.C. Institute, LLC).
Join over 3,000 others have completed G.T.C. Institute certification and training programs. To register for a program click here.
Top 3 Frequently Asked Questions (FAQs) About Our Online Copywriting Certification:
1) Question: Are there weekly homework assignments, phone calls, or sessions that are scheduled at specific times?
Answer: There are no weekly homework assignments, phone calls, or classes scheduled. In fact, the only set dates in our programs are the four exam dates that we offer each year. The program is entirely self-paced.
Once you have registered, you will be provided with login details to access our proprietary certification platform. After you’ve logged in, you will be able to watch the program’s video training modules, complete your strategic project (as laid out in the study guide), email our faculty with questions, complete the self-grading practice test, and schedule your online examination. Our examination is offered 100% online, which has allowed participants from over 40 countries to participate and complete our programs.
2) Question: How can I use this certification on my resume or bio after completing it?
Answer: While you are enrolled in the program you can note that you are currently a candidate. For example, if taking the Public Relations Specialist program, you can note on your resume or business profiles that you are a PRS Candidate.
After completing the program you are then able note that you are certified in this area on your resume, professional biography, Linkedin.com account, Facebook account, cover letters for job applications, etc. Contact us if you would like specialized sized images of the designation logo to place on your personal or social media website pages.
3) Question: Will becoming certified really help me in my career?
Answer: We live in a knowledge-based economy. Our programs are geared toward very specific fields and skill sets to help you gain specialized knowledge within areas most critical to your success. Completing a certification program allows you to show others on your resume and bio that you are more well-trained and credible than other professionals in the industry. A recent study by Gartner also showed that certification programs increased compensation by 5-11% on average, and can boost your income by as much as 30-40% annually. When an employer or potential client is choosing between you and someone with very similar work experience and education, being certified is one more thing that will make you stand out from the crowd.
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