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CRN# 40220
The Internet Marketing Specialist (IMS) designation program is the #1 most practical, challenging, and globally relevant training and certification program on internet marketing convering search engine optimization (SEO), pay per click (PPC), and persuasive writing.
IMS Program Resources:
- Syllabus: Download the Syllabus
- Study Guide: Download the Study Guide
- Multimedia: 50+ supplemental video modules, 15 career improvement videos, 4 audio interviews with internet marketing rock stars Rand Fishkin (SEO vs. PPC), Aaron Wall (Internet Marketing), Joel Mark Witt (Social Media), Jason Clegg (Article Marketing & Link Building), and Patsi Krakoff (Content Marketing). Download a sample expert audio module by clicking here, a sample video module here, or view examples of both below on this page.
- Faculty: Access to our in-house expert faculty team to provide you with custom advice, answers to your questions, and coaching on applying material from this program to your business or career.
- Register for this program by clicking here
To be sent information on this program please type in your first name and email below:
The Internet Marketing Specialist (IMS) Program was created by successful internet marketers to help other professionals increase their credibility and specialized knowledge within the space that may be immediately applied to startups, corporations or fast growing small businesses.
This training and certification program will show you:
- How to incorporate basic Search Engine Optimization (SEO) principles in your sales letters, blog content, social media profiles, and articles.
- A simple formula you may follow to write persuasive headlines, opt-in forms, pay per click advertisements, and articles.
- How to construct an authority position within your niche within 18 months using our SKAR Development Formula.
- How you can lower pay per click costs while increasing their ability to bring traffic to your website, earning you a competitive edge over others within your market.
- Step-by-step instructions on how to use email marketing best practices to build a strong list, employ auto-responders, and reach out to hundreds of thousands of professionals with a team of only 1-2 professionals.
- Why traditional marketing principles and strategies are only half of what needs to be done now to keep up with competitors.
- The skills needed to work as an internet marketer, online marketing consultant, marketing advisor, or e-marketing campaign leader.
- How to leverage social media to grow your business and find new niche product and service opportunities.
Sample Expert Audio Interview: The following is an expert audio interview we completed with search engine optimization superstar Aaron Wall of SEO Book. This is just a sample of the great expert audio interviews included within this internet marketing certification program.
Aaron Wall: Aaron is a top 3 search marketing expert who has grown from offering a single e-book to managing a team, growing several products and service lines, and managing a complex fast moving technology business. Within this interview Aaron shares what he has learned through overcoming his own business growth, product funnel creation, and management challenges. (Download in Mp3 Format)
Sample Video Module: Here is an example video from this internet marketing certification program. After registering you will get access to a set of 50 internet marketing training videos:
Video Sample: The Most Common $10,000 Mistakes in Internet Marketing (Download in Mp4 Format)
Richard Wilson, Internet Marketing Trainer
Richard Wilson ran his first commercial website in 1997 selling electronics online. In college Richard ran an online textbook business, growing the business to an inventory of over 7,000 books. Richard's more recent background is in capital raising and applying copywriting and influence and persuasion best practices to hedge fund marketing and third party marketing. While still consulting for a few hedge funds and investment banks he has now also applied this knowledge back again to internet marketing and runs the #1 most frequently visited website network in the hedge fund industry. Richard has broken down what made him successful in internet marketing and narrowed down the skills into three main groups, search egngine optimization, copywriting, and pay per click campaigns through Google Adwords. This success in the area of internet marketing is upon which this Internet Marketing Specialist (IMS) program is built.
Benefits of Completing This Program:
- Advance your own business or career by mastering copywriting, pay per click, and search engine optimization, the three skills at the core of internet marketing success.
- Exclusive access to the multimedia training resources available within the Internet Marketing Specialist (IMS) Program.
- Add the (IMS) Designation letters to your business cards, resume, website, bio credentials, etc. to show others that your knowledge within this area has been tested and verified from a trusted source.
- Gain valuable internet marketing tactics and strategies that you can implement immediately.
Internet Marketing Certification Process

Participants May Include:
- Current internet marketers and online business owners who want to refine their abilities to build and manage effective Adwords Campaigns, SEO Strategies, and innovative niche marketing strategies that work within competitive marketplaces.
- Entrepreneurs who want to gain an edge over their competition and gain the ability to manage their own internet marketing campaigns.
- Professors who teach marketing courses or training programs who need an update on the latest techniques, pitfalls, and strategies being used online today.
- Marketing Directors and Vice Presidents responsible for managing overall marketing strategies for large corporations or fast growing small businesses.
- Business professionals who have completed some marketing training or have great experience but have felt a bit "left behind" when it comes to online marketing tactics.
The program is delivered through online lecture videos, an audio prorgram, a workbook, and step-by-step screen capture tutorials.
This program is not easy to complete, and will require an investment of your time. We have built this program to be the #1 most challenging internet marketing certification program available. This is how employers know that those that hold this program designation have invested their time in learning and applying internet marketing best practices.
Ready to Enroll?
The BusinessTraining.com provides the #1 most practical, challenging and globally relevant certification platform, and it is provided by the Global Training & Certification Institute, LLC (G.T.C. Institute, LLC).
Join over 3,000 others have completed G.T.C. Institute certification and training programs. To register for a program click here.
Top 3 Frequently Asked Questions (FAQs) About Our Online Internet Marketing Certification:
1) Question: Are there weekly homework assignments, phone calls, or sessions that are scheduled at specific times?
Answer: There are no weekly homework assignments, phone calls, or classes scheduled. In fact, the only set dates in our programs are the four exam dates that we offer each year. The program is entirely self-paced.
Once you have registered, you will be provided with login details to access our proprietary certification platform. After you’ve logged in, you will be able to watch the program’s video training modules, complete your strategic project (as laid out in the study guide), email our faculty with questions, complete the self-grading practice test, and schedule your online examination. Our examination is offered 100% online, which has allowed participants from over 40 countries to participate and complete our programs.
2) Question: How can I use this certification on my resume or bio after completing it?
Answer: While you are enrolled in the program you can note that you are currently a candidate. For example, if taking the Public Relations Specialist program, you can note on your resume or business profiles that you are a PRS Candidate.
After completing the program you are then able note that you are certified in this area on your resume, professional biography, Linkedin.com account, Facebook account, cover letters for job applications, etc. Contact us if you would like specialized sized images of the designation logo to place on your personal or social media website pages.
3) Question: Will becoming certified really help me in my career?
Answer: We live in a knowledge-based economy. Our programs are geared toward very specific fields and skill sets to help you gain specialized knowledge within areas most critical to your success. Completing a certification program allows you to show others on your resume and bio that you are more well-trained and credible than other professionals in the industry. A recent study by Gartner also showed that certification programs increased compensation by 5-11% on average, and can boost your income by as much as 30-40% annually. When an employer or potential client is choosing between you and someone with very similar work experience and education, being certified is one more thing that will make you stand out from the crowd.
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